Young Consumers: Insight and Ideas for Responsible Marketers

Children as agents of secondary socialisation for their parents
pp. 285-294(10)
Authors: Watne, Torgeir; Lobo, Antonio; Brennan, Linda

Phone bullying: impact on self-esteem and well-being
pp. 295-309(15)
Authors: Drennan, Judy; Brown, Mark R.; Mort, Gillian Sullivan

Behavioral aspects of cell phone usage among youth: an exploratory study
pp. 310-325(16)
Author: Haverila, Matti

Consumer research on tweens: putting the pieces together
pp. 326-336(11)
Author: Lundby, Erika

Generation Y's athlete role model perceptions on PWOM behaviour
pp. 337-347(11)
Authors: Buksa, Ivan; Mitsis, Ann

Segmenting young adults through their consumption styles: a cross-cultural study
pp. 348-360(13)
Authors: Akturan, Ulun; Tezcan, Nuray; Vignolles, Alexandra

Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?
pp. 361-369(9)
Author: Gupta, Nitin