Young Consumers: Insight and Ideas for Responsible Marketers

Alcohol advertising and young people's drinking
pp. 4-16(13)
Authors: Gunter, Barrie; Hansen, Anders; Touri, Maria

Children playing and learning in an online environment: a review of previous research and an examination of six current web sites
pp. 17-34(18)
Authors: Harding, Jacqueline; Szakacs, Judit; Parry, Becky

Exergaming: virtual inspiration, real perspiration
pp. 35-45(11)
Authors: Klein, Matthew J.; Simmers, Christina S.

Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content
pp. 46-59(14)
Authors: Dahl, Stephan; Eagle, Lynne; Báez, Carlos

Internet addiction among Turkish young consumers
pp. 60-70(11)
Authors: Aslanbay, Yonca; Aslanbay, Muhiddin; Çobanoglu, Emine

Use of persuasion knowledge by the millennial generation
pp. 71-81(11)
Authors: Henrie, Kenneth M.; Taylor, D. Christopher