Defusing the diet time bomb - yes?

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Volume 5, Number 3, 2004 , pp. 35-36(2)

Publisher: Emerald Group Publishing Limited

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content

Abstract:

Comments on the Food Standards Agency debate in London in January 2004, over food promotion and children. Presents two views: from Rachel Carey, Associate Director of NOP World, and Brinsley Dresden, Head of Advertising Law at Lewis Silkin.

Keywords: Advertising; Children (age groups); Food and drink; Obesity; United Kingdom

Document Type: Research article

The full text electronic article is available for purchase. You will be able to download the full text electronic article after payment.

$38.00 plus tax      Refund Policy

 

OR

Back to top

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
Page Help Click here for Page Help
Shopping cart
Tools
Sign in






Need to register?
Sign up here
Text size: A | A | A | A