Whose role is it to overcome childhood obesity, and what will help?

Author: Clarke, Barbie

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Volume 5, Number 3, 2004 , pp. 27-33(7)

Publisher: Emerald Group Publishing Limited

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Abstract:

Interviews Stephanie Valentine, Education Director of the British Nutrition Foundation (BNF), for an educator and nutritionist?s view on childhood obesity. Outlines the work of the BNF: it is an independent scientific charity which is funded by food manufacturers and retailers as well as the government, and it focuses on the two large areas of school education and science. Presents Stephanie?s views on the power of education to change eating habits: children will naturally like some less-than-healthy foods, and in fact it is lack of exercise that is the greatest problem. Moves onto the role of the National Curriculum in England and Wales, and the problem that it does not include home economics. Concludes with an example of BNF?s work: the Lunchbox Project, which studies the packed lunches of schoolchildren in different social contexts.

Keywords: Children (age groups); Food and drink; Obesity; Schools; United Kingdom

Document Type: Research article

Publication date: 2004-06-01