Young Consumers: Insight and Ideas for Responsible Marketers

What do youth marketers think about selling to kids?
pp. 11-17(7)
Author: Geraci, John C.

Advertising and marketing to children - everybody?s business
pp. 19-25(7)
Author: Nixon, Bruce

Whose role is it to overcome childhood obesity, and what will help?
pp. 27-33(7)
Author: Clarke, Barbie

Defusing the diet time bomb - yes?
pp. 35-36(2)

Parent power, not pester power
pp. 37-40(4)
Author: Spungin, Pat

Malaysian children?s attitudes towards television advertising
pp. 41-51(11)
Authors: Ghani, Noor Hasmini A.; M.Zain, Osman

Violence in video games
pp. 53-58(6)
Author: Wolock, Ellen

Alton Towers ?Air?
pp. 59-67(9)
Author: Gregory, Lindsay

Advertising to children in France
pp. 69-72(4)
Authors: BÚjot, Michel; Doittau, Barbara