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Evaluating the Kindle DX e-book reader: results from customer reviews

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Purpose ‐ This paper aims to evaluate initial user perceptions and use of Amazon's Kindle DX e-book reader. Design/methodology/approach ‐ The web crawler software LocoySpider was first applied to extract the Kindle DX customer reviews from Amazon web site, then 100 records randomly selected from the 1,358 customer reviews were analyzed with QSR NVIVO 8 software to code the pros and cons of the Kindle DX. Findings ‐ Data analysis indicates that Kindle DX is a great e-book device. However, customers expressed their requirements for the next generation Kindle e-book reader. Originality/value ‐ This is one of the first research papers of its kind to collect customer reviews of the Amazon Kindle DX with web crawler software and use NVivo 8 qualitative data analysis software to explore user perceptions of the Kindle DX e-book reader.
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Keywords: E-book readers; E-books; E-ink; Individual perception; Online customer reviews

Document Type: Research Article

Publication date: 05 July 2011

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