Skip to main content

Publisher: Emerald Group Publishing Limited

Volume 5, Number 4, 2011

A services perspective for text message coupon customization
pp. 244-257(14)
Authors: Bacile, Todd J.; Goldsmith, Ronald E.

Favourites:
ADD

Measuring intangible effects of m-coupon campaigns on non-redeemers
pp. 258-275(18)
Authors: Banerjee, Syagnik; Poddar, Amit; Yancey, Scott; McDowell, Danielle

Favourites:
ADD

Virtual agents in e-commerce: representational characteristics for seniors
pp. 276-297(22)
Authors: Chattaraman, Veena; Kwon, Wi-Suk; Gilbert, Juan E.; Shim, Soo In

Favourites:
ADD
Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more