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Publisher: Emerald Group Publishing Limited

Volume 4, Number 4, 2010

The perceptual fluency effect on pleasurable online shopping experience
pp. 280-295(16)
Authors: Im, Hyunjoo; Lennon, Sharron J.; Stoel, Leslie

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Outsourcing: is the social exchange theory still relevant in developing countries?
pp. 316-345(30)
Authors: Lee, Jason Wai Chow; Mohamad, Osman; Ramayah, T.

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Internet vs mobile services: comparisons of gender and ethnicity
pp. 346-375(30)
Authors: Lee, Hyun-Hwa; Lee, Seung-Eun

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The quality of word-of-mouth in the online shopping mall
pp. 376-390(15)
Authors: Kim, HyeKyoung; Song, Jihoon

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