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Publisher: Emerald Group Publishing Limited

Volume 5, Number 3, 2012

Place marketing and phases of the image: a conceptual framework
pp. 212-222(11)
Author: Zavattaro, Staci M.

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Towards a theory of place marketing
pp. 223-230(8)
Authors: Niedomysl, Thomas; Jonasson, Mikael

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"We love the Gong": a marketing perspective
pp. 272-279(8)
Authors: Kerr, Greg; Dombkins, Kate; Jelley, Sarah

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