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International Journal of Wine Business Research logo

Publisher: Emerald Group Publishing Limited

Volume 21, Number 1, 2009

Applying best-worst scaling to wine marketing
pp. 8-23(16)
Author: Cohen, Eli

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A cross-cultural comparison of choice criteria for wine in restaurants
pp. 50-63(14)
Authors: Cohen, Eli; Sirieix, Francois d'Hauteville and Lucie

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Consumer preferences of wine in Italy applying best-worst scaling
pp. 64-78(15)
Authors: Casini, Leonardo; Corsi, Armando Maria; Goodman, Steve

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Building brand salience for commodity-based wine regions
pp. 79-92(14)
Authors: Remaud, Hervé; Lockshin, Larry

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