Direct Marketing: An International Journal

A strategy for managing customer relations on the internet: evidence from the football sector
pp. 229-243(15)
Authors: Kriemadis, Thanos; Kotsovos, Andreas; Kartakoullis, Nikos

B2b inter-organisational digitalisation strategies: Towards an interaction-based approach
pp. 244-261(18)
Authors: Rask, Morten; Ivang, Reimer; Hinson, Robert

Consumers' willingness to knowingly purchase counterfeit products
pp. 262-281(20)
Authors: Phau, Ian; Sequeira, Marishka; Dix, Steve

Online shopping and moderating role of offline brand trust
pp. 282-300(19)
Authors: Kim, Soyoung; Jones, Christie

Marketing implications of privacy concerns in the US and Canada
pp. 301-326(26)
Authors: Pope, Jennifer A.; Lowen, Aaron M.

Consumer empowerment model: from unspeakable to undeniable
pp. 327-342(16)
Author: Kucuk, S. Umit

An efficiency comparison of direct and indirect channels in Taiwan insurance marketing
pp. 343-359(17)
Authors: Fan, Chiang Ku; Cheng, Shu Wen