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Publisher: Emerald Group Publishing Limited

Volume 2, Number 4, 2008

Direct marketing and relationships: An opinion piece
pp. 192-198(7)
Author: Harridge-March, Sally

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Online communities serving the consumer/producer: observations from the study of a fantasy world
pp. 199-220(22)
Authors: Boulaire, Christele; Graf, Raoul; Guelmami, Raja

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Principles for successful aCRM in organizations
pp. 239-247(9)
Authors: Ranjan, Jayanthi; Bhatnagar, Vishal

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