Business Strategy Series

Deriving consensus rankings via multicriteria decision making methodology
pp. 3-12(10)
Authors: Ling, Amy Poh Ai; Saludin, Mohamad Nasir; Mukaidono, Masao

Young Malaysians' chocolate brand familiarity: the effect of brand's country of origin and consumer consumption level
pp. 13-20(8)
Authors: Chuin, Teo Poh; Mohamad, Osman

The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia
pp. 21-30(10)
Authors: Mohamed, Rozita Naina; Daud, Norzaidi Mohd

New marketing definition: a future agenda for low cost carrier airlines in Indonesia
pp. 31-40(10)
Authors: Fernando, Yudi; Saad, Norizan Mat; Haron, Mahmod Sabri

Repositioning strategy in the ecotourism industry: a case of Bario
pp. 41-46(6)
Authors: Lo, May-Chiun; Mohamad, Abang Azlan; Songan, Peter; Yeo, Alvin

Property values and safety improvement strategy of playground
pp. 47-53(7)
Authors: Mani, Maryam; Hosseini, Seyed Mehdi; Abdullah, Aldrin

Are they listening to my voice?
pp. 54-59(6)
Author: Fikry, Amily