Purpose ? The purpose of this paper is to use media studies as a creative impulse for critical research into practices of organization. Design/methodology/approach ? Through an aesthetic reflection on the use of media, an experience of organization is examined as a form
of postponed judgement. Findings ? Aesthetic judgement can be helpful to establish new forms of relationships, but it is questionable if organizations are willing to stimulate this form of dis-organizing. Practical implications ? Media studies in organizations can lead to emphasis
on communication as a form of control, or the opening up of the organization to more chatter and noise. Originality/value ? Using McLuhan and media studies in the context of organization studies can lead to new insights for both.