Journal of Fashion Marketing and Management

Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers' implicit associations
pp. 390-402(13)
Authors: Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; Klarmann, Christiane; Carduck, Juliane

Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding
pp. 403-423(21)
Authors: So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-Fen

Luxury perceptions: luxury brand vs counterfeit for young US female consumers
pp. 424-439(16)
Authors: Doss, Farrell; Robinson, Tammy

Can Islam and status consumption live together in the house of fashion clothing?
pp. 440-459(20)
Authors: O'Cass, Aron; Lee, Wai Jin; Siahtiri, Vida

Uncovering Victoria's Secret: Exploring women's luxury perceptions of intimate apparel and purchasing behaviour
pp. 460-485(26)
Authors: Hume, Margee; Mills, Michael

Chinese consumers' purchasing: impact of value and affect
pp. 486-508(23)
Authors: Li, Ning; Robson, Andrew; Coates, Nigel