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Publisher: Emerald Group Publishing Limited

Volume 17, Number 4, 2013

Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers' implicit associations
pp. 390-402(13)
Authors: Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; Klarmann, Christiane; Carduck, Juliane

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Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding
pp. 403-423(21)
Authors: So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-Fen

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Luxury perceptions: luxury brand vs counterfeit for young US female consumers
pp. 424-439(16)
Authors: Doss, Farrell; Robinson, Tammy

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Can Islam and status consumption live together in the house of fashion clothing?
pp. 440-459(20)
Authors: O'Cass, Aron; Lee, Wai Jin; Siahtiri, Vida

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Chinese consumers' purchasing: impact of value and affect
pp. 486-508(23)
Authors: Li, Ning; Robson, Andrew; Coates, Nigel

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