ISSN 1361-2026 (Print)
Publisher: Emerald Group Publishing Limited
Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers
Ismail, Ahmed Rageh; Spinelli, Gabriella
The role of personality congruence, perceived quality and prestige on ready-to-wear brand loyalty
Erdogmus, Irem; Büdeyri-Turan, Isil
The dimensionality of fashion-brand experience: Aligning consumer-based brand equity approach
Exterior atmospherics and consumer behavior: Influence of landscaping and window display
Mower, Jennifer M.; Kim, Minjeong; Childs, Michelle L.
Information overload in the context of apparel: Effects on confidence, shopper orientation and leadership
Stanton, Julie V.; Paolo, Diane M.
Young Generation Y consumers' perceptions of sustainability in the apparel industry
Hill, Jessica; Lee, Hyun-Hwa
The sensory retail environment of small fashion boutiques
Clarke, Daniel Wade; Perry, Patsy; Denson, Hayley