Journal of Fashion Marketing and Management

Confronting stereotypes: apparel fit preferences of Mexican-American women
pp. 389-411(23)
Authors: Newcomb, Elizabeth; Istook, Cynthia

Men at work: using dress to communicate identities
pp. 412-427(16)
Authors: Kang, Minjeong; Sklar, Monica; Johnson, Kim K.P.

Atmosphere in fashion stores: do you need to change?
pp. 428-445(18)
Author: Parsons, Andrew G.

An assessment of fit and sizing of men's business clothing
pp. 446-463(18)
Authors: Sindicich, Diana; Black, Catherine

Challenging market conventions: Supermarket diversification and consumer resistance in children's apparel purchases
pp. 464-485(22)
Authors: Kervenoael, Ronan de; Canning, Catherine; Palmer, Mark; Hallsworth, Alan

The influence of real women in advertising on mass market fashion brand perception
pp. 486-502(17)
Author: Aagerup, Ulf