ISSN 1361-2026 (Print)
Publisher: Emerald Group Publishing Limited
Confronting stereotypes: apparel fit preferences of Mexican-American women
Newcomb, Elizabeth; Istook, Cynthia
Men at work: using dress to communicate identities
Kang, Minjeong; Sklar, Monica; Johnson, Kim K.P.
Atmosphere in fashion stores: do you need to change?
Parsons, Andrew G.
An assessment of fit and sizing of men's business clothing
Sindicich, Diana; Black, Catherine
Challenging market conventions: Supermarket diversification and consumer resistance in children's apparel purchases
Kervenoael, Ronan de; Canning, Catherine; Palmer, Mark; Hallsworth, Alan
The influence of real women in advertising on mass market fashion brand perception