Publisher: Emerald Group Publishing Limited

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Volume 15, Number 2, 2011

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Market-facing strategic alliances in the fashion sector
pp. 141-162(22)
Authors: Wigley, Stephen M.; Provelengiou, Aikaterini-Konstantina

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Youth identity ownership from a fashion marketing perspective
pp. 163-177(15)
Authors: Cassidy, Tracy Diane; Schijndel, Hannah van

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Accessing opportunities in apparel retail sectors in India: Porter's diamond approach
pp. 194-210(17)
Authors: Mann, Manveer; Byun, Sang-Eun

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Assessing college women's associations of American specialty apparel brands
pp. 242-256(15)
Authors: Kwon, Wi-Suk; Lennon, Sharron J.

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The temporary store: a new marketing tool for fashion brands
pp. 257-270(14)
Author: Surchi, Micaela

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