ISSN 1361-2026 (Print)
Publisher: Emerald Group Publishing Limited
Market-facing strategic alliances in the fashion sector
Wigley, Stephen M.; Provelengiou, Aikaterini-Konstantina
Youth identity ownership from a fashion marketing perspective
Cassidy, Tracy Diane; Schijndel, Hannah van
Are fashion-conscious consumers more likely to adopt eco-friendly clothing?
Gam, Hae Jin
Accessing opportunities in apparel retail sectors in India: Porter's diamond approach
Mann, Manveer; Byun, Sang-Eun
The apparel aftermarket in India ‐ a case study focusing on reverse logistics
Improving garment fit and function through ease quantification
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-Suk; Lennon, Sharron J.
The temporary store: a new marketing tool for fashion brands