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Publisher: Emerald Group Publishing Limited

Volume 14, Number 1, 2010

Fashion collaboration or collision?: Examining the match-up effect in co-marketing alliances
pp. 6-20(15)
Authors: Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A.

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The relationships of fashion leadership, fashion magazine content and loyalty tendency
pp. 39-57(19)
Authors: Bailey, Lauren R.; Seock, Yoo-Kyoung

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Tall women's satisfaction with the fit and style of tall women's clothing
pp. 58-71(14)
Authors: Jones, Michelle R.; Giddings, Valerie L.

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A synchronic understanding of involvement with fashion: A promise of freedom and happiness
pp. 72-87(16)
Authors: Meneses, Gonzalo Díaz; Rodríguez, Julia Nieves

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Women's wear sizing: a new labelling system
pp. 88-126(39)
Authors: Faust, Marie-Eve; Carrier, Serge

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Adolescents' clothing motives and store selection criteria: A comparison between South Korea and the United States
pp. 127-144(18)
Authors: Chen-Yu, Jessie H.; Hong, Keum-Hee; Seock, Yoo-Kyoung

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Estimation of total factor productivity in the Indian garment industry
pp. 145-160(16)
Authors: Joshi, R.N.; Singh, S.P.

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