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Publisher: Emerald Group Publishing Limited

Volume 12, Number 2, 2008

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The effects of facial image and cosmetic usage on perceptions of brand personality
pp. 164-181(18)
Authors: Guthrie, Michelle; Kim, Hye-Shin; Jung, Jaehee

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Advertisements: interpreting images used to sell to young adults
pp. 182-192(11)
Authors: Adomaitis, Alyssa Dana; Johnson, Kim P.

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A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China
pp. 217-231(15)
Authors: Rahman, Osmud; Zhu, Xiuli; Liu, Wing-sun

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Purchasing global luxury brands among young Korean consumers
pp. 244-259(16)
Authors: Park, Hye-Jung; Rabolt, Nancy J.; Jeon, Kyung Sook

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Evolution of the Los Angeles County apparel industry
pp. 260-276(17)
Authors: Bailey-Todd, Allyson; Eckman, Molly; Tremblay, Kenneth

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