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Publisher: Emerald Group Publishing Limited

Volume 10, Number 2, 2006

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UK Generation Y male fashion consciousness
pp. 169-180(12)
Authors: Bakewell, Cathy; Mitchell, Vincent-Wayne; Rothwell, Morgan

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A proposed strategy for introducing moderately priced American brand merchandise in China
pp. 227-237(11)
Authors: Frumkin, Steven; Thapa, Neera; Gencalioglu, Ayca

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Chinese perceptions of western-branded denim jeans: a Shanghai case study
pp. 238-250(13)
Authors: Wu, Juanjuan; Delong, Marilyn

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