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Publisher: Emerald Group Publishing Limited

Volume 9, Number 4, 2005

US consumer purchasing decisions and demand for apparel
pp. 367-379(13)
Authors: Fadiga, Mohamadou L; Misra, Sukant K; Ramirez, Octavio A

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Age, gender and national factors in fashion consumption
pp. 380-390(11)
Authors: Rocha, Maria Alice V; Hammond, Lynne; Hawkins, David

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Exploring adolescent girls' identification of beauty types through consumer collages
pp. 391-406(16)
Authors: Martin, Mary C; Peters, Cara Okleshen

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Generation X, Baby Boomers, and Swing: marketing fair trade apparel
pp. 407-419(13)
Authors: Littrell, Mary A; Ma, Yoon Jin; Halepete, Jaya

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Grey consumers are all the same, they even dress the same - myth or reality?
pp. 434-449(16)
Authors: Mumel, Damijan; Prodnik, Jadranka

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