Journal of Fashion Marketing and Management

US consumer purchasing decisions and demand for apparel
pp. 367-379(13)
Authors: Fadiga, Mohamadou L; Misra, Sukant K; Ramirez, Octavio A

Age, gender and national factors in fashion consumption
pp. 380-390(11)
Authors: Rocha, Maria Alice V; Hammond, Lynne; Hawkins, David

Exploring adolescent girls' identification of beauty types through consumer collages
pp. 391-406(16)
Authors: Martin, Mary C; Peters, Cara Okleshen

Generation X, Baby Boomers, and Swing: marketing fair trade apparel
pp. 407-419(13)
Authors: Littrell, Mary A; Ma, Yoon Jin; Halepete, Jaya

College students' attitudes toward shopping online for apparel products: Exploring a rural versus urban campus
pp. 420-433(14)
Authors: Xu, Yingjiao; Paulins, V Ann

Grey consumers are all the same, they even dress the same - myth or reality?
pp. 434-449(16)
Authors: Mumel, Damijan; Prodnik, Jadranka

Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing
pp. 450-467(18)
Authors: Grant, Isabel J; Stephen, Graeme R