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A comparative study on new retailing outlets in the Shanghai apparel market

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After China's accession to the WTO, different formats of retailing outlets have emerged and competition within China's apparel retail market has become keener. This paper presents a comparison research on four influential retailing outlets in the current Shanghai apparel retail market: upscale shopping centers, modern shopping malls, joint discount superstores (joint ventures with foreign retail giants), and manufacturers' wholly-owned flagship stores (factory outlets). Corresponding to each retailing outlet, Plaza 66, Grand-Gateway Mall, Carrefour Store in Quyang Road, and Youngor Flagship Store in Nanjing Road are studied, with an investigation of apparel brands covered by each. The results identify the four retailing outlets' characteristics, and future prospects in the Chinese apparel retail market are discussed.

Keywords: Brands; China; Clothing; Retail Management; Retailing

Document Type: Research Article


Publication date: February 1, 2004

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