@article {Azuma:2003:1361-2026:413,
title = "Fashion in the globalized world and the role of virtual networks in intrinsic fashion design",
journal = "Journal of Fashion Marketing and Management",
parent_itemid = "infobike://mcb/284",
publishercode ="mcb",
year = "2003",
volume = "7",
number = "4",
publication date ="2003-10-01T00:00:00",
pages = "413-427",
itemtype = "ARTICLE",
issn = "1361-2026",
url = "https://www.ingentaconnect.com/content/mcb/284/2003/00000007/00000004/art00007",
doi = "doi:10.1108/13612020310496994",
keyword = "Fashion, Virtual Work, Fashion Design, Non-Profit Organizations",
author = "Azuma, Nobukaza and Fernie, John",
abstract = "The emergence of global fashion has transformed the way fashion is perceived in the contemporary world. While it has brought the consumer the in-vogue style at the right price, a strong focus on standardization and low-cost advantage has disbanded the traditional ethos of fashion design which is inspired by a variety of physical and psychological needs in a given precinct. Migration of fashion production offshore and resultant dependence on economies of scale not only threatens the existence of domestic small fashion manufacturers, but also prohibits up-coming designers from creating intrinsic fashion on a small but sustainable scale. This paper, through a case study of a Japanese non-profit organization, explores the way in which such an intrinsic fashion creation restores its salience as a counter style of global fashion capitalism. Emphases are placed on corroborating the necessity of intrinsic fashion in today's society vis-{\‘a}-vis the drawbacks of global fashion in cultural, ethical, ergonomic, and environmental terms.",
}