Skip to main content

Effects of experiential pleasure from a catalogue environment on approach responses toward fashion apparel

Buy Article:

$54.08 plus tax (Refund Policy)

Abstract:

Consumers' needs are satisfied by the pleasurable experience from a product's promotional environment (e.g. store setting, advertisement, or catalogue page). The present paper examined whether components of experiential pleasure from a catalogue page influenced approach responses towards the featured fashion apparel product. Most hypotheses were supported. Specifically, sensory and cognitive pleasure from a catalogue page positively affected approach responses of global attitude, multi-attribute attitude, and willingness to buy the featured product, but not price willing to be paid for the product. Statistically significant multiple regression analyses revealed that "experiencing oneself in the imagery involving the product" was the component of cognitive pleasure that affected the dependent variables, as hypothesized. Implications for marketing/consumer behavior research and promotional environments are provided.

Keywords: Apparel; Catalogues; Consumer Behaviour; Fashion

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/13612020210429467

Publication date: June 1, 2002

mcb/284/2002/00000006/00000002/art00002
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more