Cognitive mapping: a tool to support strategic management
Author: Tyler, David
Source: Journal of Fashion Marketing and Management, Volume 5, Number 4, 2001 , pp. 353-357(5)
Publisher: Emerald Group Publishing Limited
Abstract:Posits that radical changes are required in attitudes of managers, supervisors and operators in the small business area of the textile business, also in clothing assembly, knitwear assembly, knitted fabric manufacture, spinning and carding. Considers the use of cognitive mapping to give support to strategy development involving managers of small businesses. Portrays two Figures with cognitive mapping highlighted. Concludes cognitive maps are a good foundation on which to build.
Document Type: Research Article
Publication date: December 1, 2001