Cognitive mapping: a tool to support strategic management

Author: Tyler, David

Source: Journal of Fashion Marketing and Management, Volume 5, Number 4, 2001 , pp. 353-357(5)

Publisher: Emerald Group Publishing Limited

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Abstract:

Posits that radical changes are required in attitudes of managers, supervisors and operators in the small business area of the textile business, also in clothing assembly, knitwear assembly, knitted fabric manufacture, spinning and carding. Considers the use of cognitive mapping to give support to strategy development involving managers of small businesses. Portrays two Figures with cognitive mapping highlighted. Concludes cognitive maps are a good foundation on which to build.

Keywords: Cognitive Mapping; Strategy; Textile Industry

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/EUM0000000007296

Publication date: December 1, 2001

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