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Measuring perceived service quality of fashion stores: a test-retest reliability investigation

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Using a test-retest methodology, an established measurement scale for consumer-perceived service quality in fashion retailing was further evaluated in terms of reliability. Results indicate that the scale possesses, relative to another popular nonindustry-specific scale, high internal consistency reliability. However, in terms of temporal reliability, the scale is relatively inferior. Suggestions are also made for further study, as to why the scale is unstable.

Keywords: Fashion; Retail Trade; Service Quality

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/EUM0000000007294

Publication date: December 1, 2001

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