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The influence of socio-economic factors on the perceived importance of buying a garment made in the USA

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Since the early 1980s, many studies have assessed consumers' preferences for domestic versus imported apparel; a few have addressed the influence of socio-economic factors on preference. This study provides a profile of the ethnocentric consumer, one who prefers their own goods over goods made in other cultures, by using an array of socio-economic factors, including an eight-category occupation variable and a "greatest generation" age variable, regressed on consumers' perception of the importance of buying a garment made in the USA. Data were obtained from a convenience sample of rodeo attendees. Results from binary logistic regression reveal that younger, college-educated respondents and those employed in service occupations are less likely to perceive buying US-produced apparel as important than other groups.

Keywords: Ethnography; Garment; Usa

Document Type: Research Article


Publication date: 2001-03-01

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