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Scenario planning: a collage construction approach

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Abstract:

PurposeThe purpose of this paper is to suggest and recommend an alternative visual technique to collect scenario planning information. This visual technique is known as collage or papier collé. Design/methodology/approachA case study example of using collage construction to collect scenario planning information is presented. FindingsCollage construction was deemed well suited to scenario planning as it overcome some of the problems of verbal communication techniques, providing an additional technique that allows the scenario planner to analyse information from multiple angles and sources. Through using multiple techniques, the scenario planner is able to increase "trustworthiness" of the data and analysis and build confidence that the future scenarios are "authentic", "believable" and "applicable". Research limitations/implicationsA major limitation of this study is that only one case study is presented. To ensure "trustworthiness" across a variety of industries and cultural contexts, further replication would be needed. Practical implicationsCollage construction can prove to be a valuable additional tool for the scenario planner when verbal communication is limited or problematic. Originality/valueThis research recommends a scenario planning technique that does not necessarily rely on verbal communication skills.

Keywords: Charts; Forecasting; Process planning

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/14636680910950129

Publication date: April 10, 2009

mcb/273/2009/00000011/00000002/art00003
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