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Bridge to the future: connect your strategies in an interconnected world

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Abstract:

PurposeThe chief contention of this paper is that, in today's interconnected world sustainable competitive advantage depends on two factors: how well networked a firm is; and how well the firm can foresee future opportunities. The second factor is the consequence of first one. These two factors together suggest a paradigm shift in the strategy crafting process: from "strategies-for-profit" to "strategies-that-connect". The aim is to focus on these issues. Design/methodology/approachThe paper draws inferences from literature review and presents a structured argument. FindingsIncreasingly, visualization of opportunities, which has not yet arisen, but will arise in due course of time, will play a key role in the strategy crafting process in the coming years. Practical implicationsThe findings of the paper may facilitate the crafting of better strategies and reducing the risk of strategic failures. Originality/valueThe paper suggests a paradigm shift in crafting strategy in an interconnected world.

Keywords: Corporate strategy; Information networks; Marketing opportunities

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/14636680910936459

Publication date: February 20, 2009

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