Authors: Dasgupta, Shiladitya; Sanyal, Debashish

Source: Foresight - The journal of future studies, strategic thinking and policy, Volume 11, Number 1, 2009 , pp. 81-93(13)

Publisher: Emerald Group Publishing Limited

Abstract:

<B>Purpose</B> - <IT>The chief contention of this paper is that, in today's interconnected world sustainable competitive advantage depends on two factors: how well networked a firm is; and how well the firm can foresee future opportunities. The second factor is the consequence of first one. These two factors together suggest a paradigm shift in the strategy crafting process: from "strategies-for-profit" to "strategies-that-connect". The aim is to focus on these issues.</IT> <B>Design/methodology/approach</B> - <IT>The paper draws inferences from literature review and presents a structured argument.</IT> <B>Findings</B> - <IT>Increasingly, visualization of opportunities, which has not yet arisen, but will arise in due course of time, will play a key role in the strategy crafting process in the coming years.</IT> <B>Practical implications</B> - <IT>The findings of the paper may facilitate the crafting of better strategies and reducing the risk of strategic failures.</IT> <B>Originality/value</B> - <IT>The paper suggests a paradigm shift in crafting strategy in an interconnected world.</IT>

Keywords: Corporate strategy; Information networks; Marketing opportunities

Document Type: Research article

DOI: http://dx.doi.org/10.1108/14636680910936459

Publication date: 2009-02-20

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