A healthy future for Europe's food and drink sector?
Purpose – The purpose of this paper it to explore the future of Europe's food and drink manufacturing sector
Design/methodology/approach – Using mainly secondary sources, the paper identifies trends
and drivers of change, explores possible alternative futures through scenarios, and considers policy implications.
Findings – Europe's food sector is undergoing dramatic change and future policies will be increasingly geared towards preventing
non-communicable diseases resulting from poor diet while ensuring the safety of food and feed. This will require a radical shift away from the productionist paradigm of the past, with emphasis in the future being placed on the impact of food on health and the environment.
limitations/implications – The paper is based mainly on existing sources.
Originality/value – Provides a broad overview of the wide range of issues facing the food and drink manufacturing sector.