Finding time for the future and overcoming future avoidance
Purpose – To present the degree to which futurists (inadvertently perhaps) encourage future avoidance or deflection.
Design/methodology/approach – Identifies instances and examples of future deflection
and avoidance attributable to the misplaced zeal of forecasters.
Findings – Proposes five strategies futurists can use to turn avoidance into acceptance.
Originality/value – To call attention to
the negative impacts of forecasters and forecasts on audiences and to suggest ways to eliminate or limit such audience alienation.