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Finding time for the future and overcoming future avoidance

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PurposeTo present the degree to which futurists (inadvertently perhaps) encourage future avoidance or deflection. Design/methodology/approachIdentifies instances and examples of future deflection and avoidance attributable to the misplaced zeal of forecasters. FindingsProposes five strategies futurists can use to turn avoidance into acceptance. Originality/valueTo call attention to the negative impacts of forecasters and forecasts on audiences and to suggest ways to eliminate or limit such audience alienation.

Keywords: Forward planning; Time study

Document Type: Research Article

Publication date: January 1, 2005

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