Finding time for the future and overcoming future avoidance
Purpose – To present the degree to which futurists (inadvertently perhaps) encourage future avoidance or deflection. Design/methodology/approach – Identifies instances and examples of future deflection and avoidance attributable to the misplaced zeal of forecasters. Findings – Proposes five strategies futurists can use to turn avoidance into acceptance. Originality/value – To call attention to the negative impacts of forecasters and forecasts on audiences and to suggest ways to eliminate or limit such audience alienation.
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