Author: Hines, Andy

Source: Foresight - The journal of future studies, strategic thinking and policy, Volume 6, Number 1, 2004 , pp. 60-61(2)

Publisher: Emerald Group Publishing Limited

Abstract:

Considers branding more in line with bringing forth self-knowledge and self-expression than the creation of a cultivated or false self. It's not about selling "new and improved" futures tools. Rather, it's about discovering the inner and authentic you and proclaiming it to your clients. The personal brand is about recognizing who you are and what you do best, and communicating that to clients.

Keywords: Brands; Personality; Marketing

Document Type: Research article

DOI: http://dx.doi.org/10.1108/14636680410531570

Publication date: 2004-01-01

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