The consequences of population ageing for Australia are increasingly debated at a national and state level. Ageing issues on the policy agenda now reflect the need to take a broader societal approach. However, the evidence to inform policy is still lacking in a number of areas. In particular, more needs to be understood about ageing from the community perspective, including evidence on values and attitudes across the generations and the expectations and needs of older age groups. This paper explores the evidence on community perspectives and attitudes on ageing and the extent to which it has informed policy and program development. Using illustrations from Queensland, key policy challenges presented by some of the broader emerging issues will be highlighted, along with possible strategies for policy development in the future.