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Through a glass darkly: the future and business revisited

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Abstract:

This article revisits a paper written by Denis Loveridge 15 years ago about the merit or otherwise of the long view versus its short-term counterpart. The paper revisits the notions set out in 1988 and enlarges them, by making use of the authors' practical experience. Two notions lay at the heart of the paper: the question of what people will value in their lives, and Maxwell's notion of a philosophy of "wisdom". The authors contrast this view with those seeking an epistemological basis for foresight, concluding that the latter does not have much to offer those who conduct foresight for prosaic aims in business and the public sphere.

Keywords: Business planning; Forecasting; Knowledge; Long-range planning; Short-termism; Values

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/14636680310476249

Publication date: April 1, 2003

mcb/273/2003/00000005/00000002/art00005
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