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humanizing the future: managing change with soft technology

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Technology has always inspired social change, but its scale and complexity have begun to bewilder even the politicians and policymakers. Several recent national foresight studies point to a need for socio-organizational or 'soft' technologies to help Europe manage change and respond to major new economic opportunities. Research is required in fields such as neuro-linguistic programming, the psychology of knowledge management and the ergonomics of the man-machine interface. 'Electronic pets' showed that we can learn to love machines – now the challenge is to embed technology in such a way as to marry science with society.

Document Type: Research Article

Publication date: 2001-08-01

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