closing the deal: how to make organizations act on futures research

At its best, futures research can change priorities and attitudes within organizations, and bring fresh meaning to the present. But its recommendations are not always politically convenient, and a much-heralded report can be just as discreetly shelved. A key role for futurists is therefore to inspire decision-makers with alternative futures and choices, demonstrating their technical feasibility, and warning of the consequences of inaction. But behind every corporate decision there is a battle for hearts and minds - and they have rules of their own.