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confidence and confidentiality: stimulating e-commerce in europe

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Europe's politicians want to see e-commerce thrive – not least because it is a market where Europe lags behind the USA. The social and economic promise of e-commerce will not be fulfilled without safeguarding consumer rights, particularly in the area of data protection. But will such restrictions put a brake on market development? Or are they the only way to inspire consumer confidence, and thus forge a sustainable information society?

Document Type: Research Article

Publication date: 2001-04-01

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