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where do your trends come from?

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Like many futurists, I use trends as a fundamental building block in my corporate foresight activities. Everybody, more or less, understands trends, even the time-pressed, attention-span-deprived corporate audience. But I am often asked: where do your trends come from, where are your data, or how did you arrive at this vision of the future?; as if there is some kind of trends superstore at which we go shopping. You have probably heard or even asked questions like these many times yourself. I have never found them easy to answer, and I have always felt guilty about that. As professional futurists, shouldn't we be able to answer these kinds of questions in our sleep?

Document Type: Research Article

Publication date: October 1, 2000


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