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the economics of internet TV: new niches vs mass audiences

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Abstract:

There are all sorts of reasons why broadband internet should be the ideal vehicle for entertainment programming. Delivery is efficient, it is more interactive, has fewer capacity constraints and no geographic limits. Advertising and sponsorship can be tightly targeted, services more efficiently priced and bundled. Yet Internet TV cannot rewrite the economic rulebook, and will be under great pressure to syndicate entertainment to and from other media. So are we witnessing the emergence of a vital new creative platform, or just another link in the showbiz food chain?

Document Type: Research Article

Publication date: 2001-06-01

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