pillars of virtual enterprise: leveraging physical assets in the new economy

$56.24 plus tax (Refund Policy)

Buy Article:


Once it was thought e-commerce would wipe out local communities and businesses. Now it seems the old economy is fighting back, with established companies developing 'hybrid' strategies that exploit their physical assets andcapitalise on customer loyalty. E-commerce is even making traditional business leaner and fitter, automating routine functions and leaving staff to concentrate on higher-margin activities. The internet 'pure plays' might have the bright ideas, but can they survive without a presence on the high street?

Document Type: Research Article

Publication date: June 1, 2001

Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more