Author: T, Kippenberger,

Source: The Antidote, Volume 4, Number 4, 1999 , pp. 34-36(3)

Publisher: Emerald Group Publishing Limited

Abstract:

Declares the effort involved in scenario creation means organizations are loath to publicize them. Depicts corporate scenarios in the public domain as: Statoil; Digital Equipment Corporation; US Defence Industry; and an unnamed US IT company; plus the European Commission. Lists generic scenarios as: the Chatham House Forum; and the Henley Centre. Discusses all of these in depth and offers good and deep explanation of all the relevant points.

Keywords: Scenario Planning; Corporate Planning; Public Sector

Document Type: Research article

DOI: http://dx.doi.org/10.1108/EUM0000000006713

Publication date: 1999-04-01

More about this publication?

• From 2000 onwards, published as Strategy and Leadership

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