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Smart (MCC's compact car)
Author: B, Gould,
Source: The Antidote, Volume 4, Number 1, 1999 , pp. 42-42(1)
Publisher: Emerald Group Publishing Limited
Abstract:
Covers the Micro Compact Car (MCC) a joint venture between German carmaker Mercedes-Benz and Swiss watchmaker SMH (maker of Swatch and Longine), aimed at the younger adult market. Describes modules, developments, partner co-operation and production. Chronicles how, in October 1998, the `smart' city coupe went on sale in nine European countries.Keywords: Cars; Motor Industry; Partnering
Document Type: Research article
DOI: http://dx.doi.org/10.1108/EUM0000000006639
Publication date: 1999-01-01
- From 2000 onwards, published as Strategy and Leadership
- In this: publication
- By this: publisher
- In this Subject: Ecology , Toxicology
- By this author: B, Gould,
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