Author: T, Kippenberger,

Source: The Antidote, Volume 3, Number 6, 1998 , pp. 36-38(3)

Publisher: Emerald Group Publishing Limited

Abstract:

Points out that managers in the real world study and analyse, strategy, because they want to know what to do, but more than that, they need to know how to decide what to do. Describes the rationalist approach as an essentially prescriptive one and maintains that although the criticisms of the rationalist approach have been well aired, it remains the most prevalent method of formulating strategy today. Believes that a successful strategy is established by a company through `understanding its own capabilities, and relating them to the business environment they face'.

Keywords: Resource Management; Resources; Resource Efficiency

Document Type: Research article

DOI: http://dx.doi.org/10.1108/EUM0000000006587

Publication date: 1998-06-01

More about this publication?

• From 2000 onwards, published as Strategy and Leadership

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