Author: B, Gould,

Source: The Antidote, Volume 3, Number 5, 1998 , pp. 41-41(1)

Publisher: Emerald Group Publishing Limited

Abstract:

Chronicles Performance Chemicals' attitude to individualized products and greater service attention. States that, following downsizing, the survivors of this multinational group subsidiary were amenable to change, plus their level of ability had increased. Outlines some findings on market-driven changes led by staff at the frontline of customer contact - defined as change agents.

Keywords: Innovations; Organizational Change; Performance Chemicals

Document Type: Research article

DOI: http://dx.doi.org/10.1108/EUM0000000006578

Publication date: 1998-05-01

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• From 2000 onwards, published as Strategy and Leadership

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