The Antidote

The End of Marketing
pp. 4-5(2)
Author: B, Gould,

The future(s) of marketing
pp. 6-8(3)
Author: B, Gould,

Aligning marketing activities: production, sales and service
pp. 10-11(2)
Author: T, Kippenberger,

Barriers to market orientation: the myths and realities
pp. 12-15(4)
Author: T, Kippenberger,

Gateways to customer value
pp. 16-19(4)
Author: T, Kippenberger,

Insatiable customers and technology's fast lane
pp. 20-21(2)
Author: B, Gould,

Relationship marketing - but why?
pp. 22-24(3)
Author: B, Gould,

Notes of caution for relationship marketing
pp. 25-26(2)
Author: B, Gould,

Brand valuation: an awkward necessity or the Emperor's new clothes?
pp. 27-28(2)
Author: T, Kippenberger,

Setting the offering apart from its competition
pp. 29-30(2)
Author: T, Kippenberger,

The essence of excellent service
pp. 31-32(2)
Authors: T, Kippenberger,; B, Gould,

Systematic product innovation
pp. 33-35(3)
Authors: B, Gould,; N, King,

Marketing as experimental innovation: succeeding via planned failure
pp. 35-35(1)
Author: B, Gould,

Catering to cultures: the customer is often right
pp. 36-37(2)
Author: B, Gould,

Southwest Airlines: redefining relationships with customers
pp. 38-39(2)
Author: T, Kippenberger,

The rise, fall and return or customer retention at MCI
pp. 40-40(1)
Author: B, Gould,

Innovation on the hoof at Performance Chemicals
pp. 41-41(1)
Author: B, Gould,