A different approach to change in Spain: the case of Alcatel Standard Eléctrica SA (ASESA)

Author: T, Kippenberger,

Source: The Antidote, Volume 3, Number 4, 1998 , pp. 37-40(4)

Publisher: Emerald Group Publishing Limited

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Abstract:

Spotlights Alcatel Eléctrica SA (ASESA), the Spanish subsidiary of Alcatel NV, a world leader in telecommunications equipment. Looks in depth at ASEA's beginnings and how it has progressed to the present day with various change plans - some successful and some not - the stakeholder plan being the highlighted one. Concludes, as with all examples of change, each is context specific.

Keywords: Organizational Change; Telecommunications Industry; Stakeholders

Document Type: Research article

DOI: http://dx.doi.org/10.1108/EUM0000000006622

Publication date: 1998-04-01

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