Author: T, Kippenberger,

Source: The Antidote, Volume 2, Number 5, 1997 , pp. 35-36(2)

Publisher: Emerald Group Publishing Limited

Abstract:

Elaborates on smart designs in the automobile industry (spotlighting, in a panel, the Mercedes-Benz Smart Car in detail) in many companies and across the world - such as: Brazil's Volkswagen factory; Mlada Boleslav (Prague) in the Czech Republic for Skoda; Melfi, Italy for Fiat, plus other proposed developments for Ford, etc. Concludes that the more you break boundaries down - the less secure you may become! Sums up that lean production techniques, pioneered by Toyota, are the antithesis of mass production and this has forced giant car manufacturers to have a major rethink.

Keywords: Creativity; Design and Development; Lean Manufacturing; Motor Industry; Smart Cars

Document Type: Research article

DOI: http://dx.doi.org/10.1108/EUM0000000006436

Publication date: 1997-05-01

More about this publication?

• From 2000 onwards, published as Strategy and Leadership

Related content

• In this: publication
• By this: publisher
• In this Subject: Ecology ,  Toxicology
• By this author: T, Kippenberger,

Website © Publishing Technology. Article copyright remains with the publisher, society or author(s) as specified within the article.

• Terms and conditions
• Privacy policy
• Information for advertisers