Skip to main content

Web site design, trust, satisfaction and e-loyalty: the Indian experience

Buy Article:

$38.75 plus tax (Refund Policy)

Purpose ‐ With the rapid expansion of global online markets including India, researchers and practitioners are challenged to understand drivers of customer satisfaction, trust and loyalty towards web sites. The paper aims to focus on web site design, which is expected to influence whether customers revisit an online vendor. Design/methodology/approach ‐ Participants in India evaluated a local and foreign web site of the same online vendor. Surveys and interviews were used to collect the data. Findings ‐ The results indicate significant preference for the local web site in almost all design categories. Further, the local site instilled greater trust, satisfaction and loyalty. Data collected for this study are compared with parallel work conducted using the same procedures in four other countries. Research limitations/implications ‐ The current investigation is relevant for researchers who aim to expand knowledge concerning the impact of web site design related to user trust, satisfaction and loyalty. The work also has implications for web designers or managers who seek to enhance the market attraction and retention of online web sites. Limitations of the study are that both the local and foreign web sites used were Samsung web sites and that only a single task (searching for a cell phone) was used. Originality/value ‐ Few studies have examined web design in relation to user outcomes such as trust, satisfaction and loyalty in international markets.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Design; Electronic commerce; India; Internet; Worldwide web

Document Type: Research Article

Publication date: 2008-11-21

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more